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Pandemic Playbook Posts
The Pandemic Playbook is currently under construction. New content, format and organization will continue to be created and refined.
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Final Mile
Apr 23, 20201 min read
Risk Compensation: Mitigating “I wear mask so I can go out more often” behaviours
Risk Compensation Once the challenge of adherence to mask wearing is addressed, the next challenge is its implications on other...
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Final Mile
Apr 23, 20203 min read
Using Empathy to address physical discomfort while promoting mask usage
One of the key protective behaviours which is being promoted in the Covid times is the usage of masks. After some inconsistent messaging...
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Final Mile
Apr 22, 20203 min read
Supporting the Development of a New Norm - Mask Wearing
We are in need of a new set of norms around wearing masks in public. Mask wearing has already been established as a norm in many East...
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Final Mile
Apr 22, 20203 min read
Why Mandatory Mask Usage is Good in More Ways Than One.
Enforcing mandatory mask usage right from the get-go of any pandemic will be effective in helping...
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Apr 22, 20203 min read
Why did experts delay mask-usage advisory, contributing to avoidable harm?
Experts and policy makers initially advised against mask usage to mitigate the spread of COVID-19, but many came around to it...
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Final Mile
Apr 16, 20202 min read
Using social solidarity messaging to drive mask wearing behaviour
A lot of mixed messaging around mask usage has led to a lot of confusion on the ground about whether masks are effective in safeguarding...
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